In 2012, a web site is no longer enough. Consumers today look at the sum-total of your “web presence.” A “web presence” includes a mixed-bag of proprietary and social/consumer-oriented platforms that convey your brand, people, products, and services.
“Huh?” you say…
Ok, let’s make this simple: generally, a “web presence” might consist of the following:
- web site,
- e-commerce storefront,
- eBay store and/or Amazon marketplace store,
- blog (that may or may not be integrated with your web site),
- Mobile web site,
- Facebook fan page (in addition to various Facebook groups, where applicable),
- Facebook custom landing page/tab for promotions, special sales and/or auctions,
- Facebook Place,
- Google+ page,
- Twitter brand page,
- LinkedIn company profile,
- LinkedIn personal profiles for company principles,
- YouTube Channel,
- Yahoo! Local listing,
- Etc., etc…
All of these things combine to convey an accurate and interactive story about your business. Additional components/ingredients include RSS feed capability, mobile compatibility, industry-specific directory listings, etc. The particular ingredients of a web presence vary from brand to brand, depending on target audience and geography.
Consider some of the Mojo originals in the gallery below:
The bottom line is that you have to know who you’re talking to and where they’re congregating. And then, most important, you have to go there and engage them…consistently. That’s where we come in.
We will tailor your web presence to fit your audience. We can create your site in a social and search-engine friendly manner, install a CMS to give YOU control over your content, and then create branded social profiles to compliment and enhance online conversation about your brand. From there, we can help you create and maintain good, solid content that engages your consumer and creates conversation about your brand.