In 2011, Facebook made massive updates to its ad platform. This has resulted in a much better platform, and, as a result, more emphasis on Facebook ads as a serious tool in building your social audience.
Facebook ad types include:
- Ads for pages,
- Post Ads,
- Page-Like Stories,
- Post-like Stories,
- App Install stories,
We can consult with you and determine the appropriate ad types for your demographic. We can also recommend on daily budget, per-click or per-impression bidding, and projected results based on dollars spent and overall targeting criteria.
Facebook ads have become a primary tool in building your Facebook audience. The results are consistent and predictable. Plus, recent studies show that fans generated by Facebook ads tend to be more loyal than fans generated by promotions. As Facebook moves to incorporate ads into its mobile presence, trends will continue to show an emphasis on this tactic.