Ran across this article on the Wildfire blog this week.  It’s a great commentary on how to leverage those Facebook fans into paying customers.

So you’ve built up your fan base and now you’re wondering what you can do to actually turn these fans into paying customers? Here are five clever ways that companies have used our platform to turn their Facebook Fans into customers…and the great thing is that via [this] platform any company, big or small, can run such campaigns for minimal cost and effort.

Read the whole article here…