Best ads of the game

Google: Google transformed how we think about search and now
Google has transformed how we think about Super Bowl ads. Without any
celebrities, special effects or juvenile jokes, Google did what Google does
best. It showed us in a simple clear how Google had changed the world. The ad
is unlikely to win any creativity awards but unlike most ads I think it made a
powerful, lasting impact in the mind on consumers.

Doritos: Who needs a fancy award-winning agency when you can
hold a contest and get your ads for free? Doritos showed us again that there
are a lot of aspiring creatives out there with a lot of time on their hands and
a lot of ideas in their heads. For a cool, fun, spicy, youth-oriented brand the
strategy paid off big time. The dog with the bark collar was hilarious and had
a great brand payoff at the end.

Snickers: When you brand owns a strong, narrow idea in the
mind, it is a whole lot easier to make a great commercial. Snickers, the
number-one candy bar, is focused on adults. Having a cranky Betty White turn
into a young guy playing football was not only visually funny, but also packed
a mean branding punch too.

Budweiser: Overall, I was underwhelmed with Anheuser-Busch’s
ads this year. Usually Budweiser dominates the game and easily delivers among
the best in the bowl. While Budweiser didn’t have its best