“The message is the message is the message.” I was on the “Flash Train” a few years back, but…

Great article last week in AdWeek. The supposed media value of a fanbook fan is $3.60 per year. In other words, based on the amount of exposure/word of mouth a single fan generates for your brand, if you have 5,000 fans, you would have to spend $18,000 per year in traditional media to generate the same amount of awareness.

I am your constant companion. I am your greatest helper or heaviest burden. I will push you onward or drag you down…