An effective email provides intellectual value. You’re in business, therefore you’re selling something, therefore you’re supposedly an expert on what you’re selling. Demonstrate that. Give tips, tricks, how-to’s, advice, illustrations, warnings, etc. Share experiences from other customers. tell a story that illustrates 5 ways the same product or service can be maximized. Intellectual value. When a customer reads your email or post, they should come away slightly smarter and better off for having read it.
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