Many Facebook failures begin with businesses following the old adage “build it and they will come.” That strategy is a holdover from traditional website design, and often leads companies to design a static, noninteractive informational page on Facebook that ends up being ignored.

This article contains some very helpful do’s and don’t's from Jim Belosic, co-founder and president of Pancake Laboratories. Continue reading →

Yes, they do have policies. Yes, they do enforce them. Yes, most businesses violate them coming and going. Folks, please read and comprehend the guidelines. Pasted in full below, linked from Facebook here. Promotions Guidelines Date of Last Revision: May … Continue reading →

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While Facebook marketing is on the rise among small businesses, many are still struggling to master … Continue reading →

This morning, the movie’s official site was revealed (via JoBlo) … if you call an all-black homepage with some weird chanting an official site. But then some crafty online sleuths discovered a coded message within the chanting, which suggested a … Continue reading →

With more than 500 million members, Facebook is hugely attractive to small businesses as a place to market their wares. But tips on how small businesses can best work with Facebook tools are buried within the site, leaving many entrepreneurs … Continue reading →

Johnny Black at the Courthouse Racquet & Fitness approached us to revamp his website. The old website had become outdated and a pain in the butt to maintain! We brought in Ron Blaylock, great Jackson photographer, to do a full day photoshoot at some of the locations. Our goal in the shoot was to capture energy & fun through the people working out at the Courthouse. Another goal through the website and photoshoot was to help get rid of the stereotype that had been built up regarding the Courthouse being a meat market. Continue reading →

We all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or monthly ownership email marketing “blast” (my God do I hate this term “blast”) and/or dealer newsletter provided by IMN, Outsell, 3Birds Marketing or OnStation.

But I could discover throughout my held trainings and seminars that we as dealers very rarely know about the motives of consumers, why they are following us or a brand – why do they like us. What make fans and followers click?

A recent conducted research of Co-Tweet and ExactTarget came closer to provide an answer. The following motives and answers will possibly help dealerships to adjust their engagement level on Social Media Networks. It will help us further in creating new approaches to “catch” potential customers’ attention. Continue reading →

Facebook profiles are like belly buttons: Everybody’s got one. Perhaps that statement’s still a bit of an exaggeration, but by the numbers, we (that is, Internet (Internet) users around the globe) are becoming more obsessed with Facebook (Facebook) by the day. One out of every 13 Earthlings and three out of four Americans is on Facebook, and one out of 26 signs into Facebook on a daily basis. We could rattle off stats like that until the cows come home, but instead, we’d like to show you this fascinating infographic from SocialHype and OnlineSchools.org. Continue reading →

Bloomberg TV did an excellent 1-hour special on Facebook’s recent investment by Goldman and Digital Sky, which valued the company at $50 Billion. Admittedly, I was skeptical when I heard the figure. However, upon closure examination, $50 Billion seems logical.

The real kicker of this piece, however, was not all of the discussion about Facebook’s revenues, or the 30-minutes mind-reading of Mark Zuckerburg (shudder), but the final 10 minutes of the program. in this final segment, the video examines the “what next” for Facebook. Continue reading →

BellaChes, located in Renaissance Shopping Center in Ridgeland, MS, recently signed on with the Mojoloco team. Continue reading →