The Facebook News Feed is where 950 million people spend 40% of their time sharing the most important parts of their lives. If you wish to engage these people, then your Facebook campaign should always begin and end with News … Continue reading →

For the past couple of years, we’ve touted two primary tools for building audience on Facebook: promotions and ads. We’ve even gone so far as to recommend a budget and time allocation to these efforts. As the pie chart at … Continue reading →

Here is Facebook’s standard introductory guide to page promotion. It’s been updated for 2013, so there are some new insights… Basic stuff, but pretty helpful. Facebook’s_Steps_to_Business Success

With the rollout of Timeline for Pages, Facebook has (not surprisingly) updated their guidelines for pages. We strongly encourage everyone to be familiar with these guidelines. The full text can be read here: http://www.facebook.com/page_guidelines.php There are two notable additions to … Continue reading →

Big, big news from Facebook coming today. Facebook is rolling out major, major changes for fan pages. This will include the mandatory adoption of the Timeline by March 30, 2012. We have been previewing some of the changes, and here are the high points: … Continue reading →

Let’s talk about ROI, the sales funnel, and expectations for social media. Whenever I hear someone talk about ROI in social media, it almost always follows that they had ample opportunity and were simply unable to capitalize on it. It’s … Continue reading →

The following 10 trends have been observed on the front lines of social media work here in Mississippi. Please review this document as it may indicate a coming shift in your social media strategy.At a glance: Buy Facebook Ads. Focus … Continue reading →

Many of you have asked about Google+. To date, my response has been along the lines of “wait and see.” After all, let’s not forget that Google+ is Google’s third venture (both Buzz and Wave were miserable failures) into social … Continue reading →

Patty Peck Honda recently wrapped up the “Help My Honda” contest. Contestants were asked to submit a video explaining why they deserved to have their Honda made over by Patty Peck. While early involvement was slow, the contest quickly gained … Continue reading →

Southern Beverage recently wrapped up the “Sing & Dance Your Way to Paradise” video contest, in which a trip to Bud Light’s annual Port paradise cruise was given away to the contestant with the most votes. Participants were asked to … Continue reading →