Just as you have become accustomed to seeing Facebook’s little blue “f” icon on marketing collateral for every business from restaurants to real estate agents, go ahead and familiarize yourself with the QR code. As these “quick response codes” have already taken off for big brands such as Pepsi, McDonald’s, Ford and Best Buy, the Mississippi market is just beginning to latch on to the idea of simply pointing and clicking to do a number of things: get contact information, open any URL, like a Facebook page or compose an email or text message.
Location, Location, Location!
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Location based services are by no means a new thing, but BusinessWeek and Entrepreneur place services such as Foursquare and Facebook Places at the top of their social media trend prediction reports for 2011. Rather than increasing web traffic, location based marketing focuses on actually increasing foot traffic to a business, which is the ultimate goal of any type of marketing.
No Such Thing As Bad Publicity?
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Business owners are slowly beginning to grasp the importance of social media for their brands, but one main objection we continue to hear from potential clients is, “What about the negative things customers have to say?” Successfully managing a Facebook page or blog that allows comments (the good, bad and ugly) garners consumers’ trust because [...]