With more than 500 million members, Facebook is hugely attractive to small businesses as a place to market their wares.
But tips on how small businesses can best work with Facebook tools are buried within the site, leaving many entrepreneurs puzzled about how to use the site to get new clients and strengthen the loyalty of existing customers.
How frequently should a business communicate with its customers? And what is the significance of that “Like” button anyway?
For answers to those questions and more, USA TODAY recently paid a visit to Emily White, Facebook’s director of Local, who works with businesses on Facebook tools. White was interviewed in a conference room at Facebook headquarters here, where her shiny Apple MacBook laptop was adorned with a “Like Us on Facebook” sticker that the company gives to businesses.