Archive for August, 2011

The Google+ “wow factor”…possibly…

Many of you have asked about Google+. To date, my response has been along the lines of “wait and see.” After all, let’s not forget that Google+ is Google’s third venture (both Buzz and Wave were miserable failures) into social media…fourth if you count Orkut. Google has traditionally been much more adept at acquiring social [...]

Posted in Trendspotting
 
Patty Peck’s “Help My Honda” contest doubles fan base…

Patty Peck Honda recently wrapped up the “Help My Honda” contest. Contestants were asked to submit a video explaining why they deserved to have their Honda made over by Patty Peck. While early involvement was slow, the contest quickly gained momentum as 20 contestants generated a huge amount of buzz for the promotion. During the [...]

Posted in Latest Work, Trendspotting
 
Southern Beverage triples fan base with video contest…

Southern Beverage recently wrapped up the “Sing & Dance Your Way to Paradise” video contest, in which a trip to Bud Light’s annual Port paradise cruise was given away to the contestant with the most votes. Participants were asked to upload a video of themselves performing their “trip theme song” should they be selected to [...]

Posted in Latest Work, Trendspotting