Southern Beverage’s first Bugs Go Viral buzz promotion “Sing or Dance Your Way to Port Paradise” has already increased the page’s following by 22 likes, and it has not even been live for a full 24 hours.  The promotion calls for users to submit a video singing and/or dancing to their “theme song” should they [...]

Patty Peck Honda wants to help someone’s Honda! Patty Peck is giving away a free Honda makeover to a Facebook fan. Participants will create their own YouTube video of their “ugly” Honda explaining why their Honda deserves a makeover. Head to www.facebook.com/PattyPeckHonda and click on the Help My Honda tab to enter the contest and [...]

It’s summer time, and that means being outdoors. And nothing says outdoor living like Pepsi and a grilled burger! This month, Brown Bottling Group is set to launch a text-to-win campaign through participating locations around the Jackson Metro area. In a two-pronged promotion, participants can text in a keyword and be entered to win a [...]

SEO — search engine optimization — is one of the most important marketing activities available to companies and publishers, but it’s too often considered some murky “dark art” or a sinful practice that should be avoided. It’s not. To help clear away some of the mystery and fear for those new to SEO, and provide [...]

We’ve been huge proponents of Facebook policy…we preach almost on a daily basis about the potential dangers of violating Facebook Terms of Service and Promotion Guidelines. We tell stories of violators who have received cease and desist phone calls and/or letters from Facebook. Most folks tend to waive it off, believing that “it won’t happen [...]

Many Facebook failures begin with businesses following the old adage “build it and they will come.” That strategy is a holdover from traditional website design, and often leads companies to design a static, noninteractive informational page on Facebook that ends up being ignored.

This article contains some very helpful do’s and don’t's from Jim Belosic, co-founder and president of Pancake Laboratories.