To make the most of your Facebook page, business pages should take advantage of the ability to create “Like-Gates.” This is a tab that requires a Facebook user who has not already liked your Page to do so before they can see content within your Facebook tabs. The point of a like-gate is to increase [...]

Mojoloco provides complete social media management for Southern Beverage, Mississippi’s largest Anheuser/Busch wholesaler. Part of our job is to create and execute regular promotions on Facebook. We’ve been able to create some excellent cross-promotional opportunities with these events. In coming months, look for a ground-breaking promotion involving an all-new social platform and tons of participating [...]

Mojoloco executed a Facebook sweepstakes for the Peabody Hotel in Memphis. On the line was a night’s stay at the hotel, along with passes to one of Peabody’s famed rooftop parties. The promo was a smash success, with a 750% increase in likes, a 121% increase in post views, and a 68% increase in post [...]

Malco Theater Group, based on Memphis, TN, launched their first ever application-based promotion recently. The promo took off with over 200 participants in the first week and continued to climb thereafter. We’ll be following up this promo with a second prom in coming weeks in an effort to help Malco expand their 13,500-strong fanbase. Great [...]

Mojoloco recently completed a microsite for Bo Smith of Cornerstone Lending and BoKnowsMortgages.com. Mojoloco also provides social media management for Bo. As part of this effort, it is vital to share customer experience to help create word of mouth. We built the microsite with this purpose in mind, and Emily (Bo’s social media manager) updates [...]

Mojoloco completed a complete site overhaul for the Natchez Trace compact. The site features a beefy dynamic menu system, plus access for all 19 corridor communities to update their own content. Mojoloco also provides due diligence in social media management for the Natchez Trace and recently launched a Facebook promotion in conjunction with area bike [...]

Mojoloco recent took on duties for new web site projects for The City of Brandon, Wholesale Powertrain, and Stein Jewelry. The Brandon site include a complete overhaul, CMS upgrade, and tons of custom photography thanks to Ron Blaylock. Wholesale Powertrain will featurean online ordering system for engines and transmissions. Stein Jewelry is a visual overhaul [...]

Yes, they do have policies. Yes, they do enforce them. Yes, most businesses violate them coming and going. Folks, please read and comprehend the guidelines. Pasted in full below, linked from Facebook here. Promotions Guidelines Date of Last Revision: May 11, 2011 These Promotion Guidelines, along with the Statement of Rights and Responsibilities, the Ad [...]

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. “Many people have difficulty with just the basic Page set up,” says social [...]

This morning, the movie’s official site was revealed (via JoBlo) … if you call an all-black homepage with some weird chanting an official site. But then some crafty online sleuths discovered a coded message within the chanting, which suggested a Twitter hashtag, #TheFireRises. Tweeting that caused an image to show itself on the site, and [...]